D&Co aligns client experience, leadership, branding, marketing and business management resources for your impactful and sustainable growth. Subscribe to Refine by founder Jessica Dalziel for even more personal insights.
All tagged Brand Marketing
The 2022 Holiday Gift Guide is out! We’ve put together a list of some of our favorite shops, all small businesses that reach many local markets — bonus they are all women-owned too.
It's been a wild couple of years for the entire world. Now is the time for that to change. People have learned from these trials and tribulations over the last year and are ready to take the control back. Explore our Fall in Love campaign to help you fall in love with your work again.
Regardless of what’s driving you, sometimes it’s difficult exactly what that idea is that you’re going to go to market with. We revisit some tips from a previous post to help you get your ideas going!
Resources, tools and coaches have flooded the internet with jargon about mindset, the importance of it to your overall wellbeing and also to professional success. While they’re not wrong, they’re not giving you the full picture either. Read what you’ve been missing →
Watch out, Marie Kondo! In today’s #MotivationMonday tip we revisit the old “reduce, reuse and recycle'“ slogan to clean house with your content creation.
As a small business owner, you simply don’t have the time to stay current with the latest marketing trends. Anything you come across seems tailored to Fortune 100 companies (especially their marketing budgets!) & you’re not quite sure how to decipher this to your small business. Imagine knowing not only exactly what the emerging trends are -- but how to practically apply those to your own small business. Click to learn more now.
Building a craft business and brand was probably one of the most rewarding and valuable experiences that D&Co founder Jessica has ever had. Closing that business, letting go and moving on was an ongoing internal debate that took a few years for her to come to terms with. In Part I, she shares more about some of those challenging decisions to close and why other businesses make that difficult decision.
A Minimal Viable Product (MVP) is essentially the most pared down version of a product that can be launched with sufficient enough features that will satisfy customers. So, what the heck is a minimal viable brand? D&Co founder Jessica interviews GRID Finance's Commercial Director, Andrea Linehan about exactly what a minimal viable brand is and how you can apply this to your small business.
As a small business owner, it can be overwhelming to know where to begin with your company’s marketing needs. Having a basic understanding of the core elements that make up the ‘marketing mix’ will ultimately help you build the foundation to your marketing strategy and pivot with consumer trends and information accordingly.
Dalziel & Company weighs in on the some useful and interesting tips to increase your following on Instagram, based on an original article on Forbes by Jayson DeMers.
An article authored by “Shark Tank” star Robert Herjavec outlines 5 tips for small businesses to market themselves. D&Co couldn’t agree more -- and here’s why.
