As Seen In: The Merit Club

The Merit Club, based in London has invited D&Co to do a feature for entrepreneurs under their new Community section. Check out the service that we’ve highlighted and get a special offer (valid until 31 July 2018).

Minimal Viable Brand: An Interview with Andrea Linehan

A Minimal Viable Product (MVP) is essentially the most pared down version of a product that can be launched with sufficient enough features that will satisfy customers. So, what the heck is a minimal viable brand D&Co founder Jessica interviews GRID Finance's Commercial Director, Andrea Linehan about exactly what a minimal viable brand is and how you can apply this to your small business.  

Marketing 101: The Basics

As a small business owner, it can be overwhelming to know where to begin with your company’s marketing needs. Having a basic understanding of the core elements that make up the ‘marketing mix’ will ultimately help you build the foundation to your marketing strategy and pivot with consumer trends and information accordingly.

Growth & Failure: Navigating through the business lifecycle

Is your business destined to fail? You've probably heard the phrase that approximately 9 out of 10 startups fail. While there is no 100% fail-proof method, having a solid understanding of the business lifecycle will help arm you with the knowledge you need to manage each stage of your company's growth. Brace yourself, this article is chock full of frameworks and somewhat academic approaches but D&Co translates this practical use. Read on to prepare your business for sustainable growth.

D&Co Recommends: Memberful

To facilitate seamless recurring payment and avoid overhead costs in chasing down unpaid invoices, D&Co recommends Memberful. In this article we cover off on some features and how D&Co uses this tool. #partnership

D&Co Recommends: G Suite

To facilitate collaboration, ensure productivity and overall keep our business operating, D&Co recommends G Suite. In this article we cover off on some features, how D&Co uses them and compares to Office 365 Business Essentials. #partnership

D&Co Testimonial: Teri

“As a psychotherapist, coach, speaker and former talk show host, I have been presented with many opportunities to work with professional marketing individuals and firms all over the country. This was a work in progress for me because I had to search out someone who “really got me”!

Jessica has such an amazing ability to connect so intuitively, she was able to accurately represent the work that I do so “authentically”. Needless to say, I am THRILLED! (read more)

Teri
LICSW, Private Practice
Scituate, MA, USA

“D&Co really helped me launch my brand to the next level. They analyzed the market I was in and provided really helpful insight in suggestions that I had not thought of before. I loved working with Jessica. She is very organized, professional, and timely. I look forward to continue to have her company help my company grow and develop over time!”

Kristin
Misadventures in Mommyhood
New England, MA, USA

“D&Co helped me navigate a landscape that was unfamiliar and intimidating to me: marketing. As a small business owner, I knew from the start that understanding my professional goals and brand were critical to my success. However, it was evident that knowing "where to start" was my biggest challenge. Every time I talk with Jessica I feel a deep sense of calm, clarity, and empowerment. She has helped define a path forward for my company and I am truly thankful for her expertise!”

Allison Komiyama
Founder of AcKnowledge RS
San Diego, CA, USA